Our Services
For Manufacturers and Brands
Sales
Our sales team negotiates with buyers on the retail/wholesale side in Africa, whilst ensuring attractive shelf placement and the perfect handling of the order and reorder process.
In what’s known as two-tier trading, the strong field team of our sales force negotiates directly with the respective stores or wholesalers.
Marketing
Our experienced marketing team has a keen sense of trends and regularly analyses market environments and consumer insights of the products managed by UAB Traders Africa in order to place them perfectly at the POS. If required, we not only develop customised trade marketing strategies including pricing and communication measures such as multimedia campaigns or promotions, but we also design completely new products or product diversifications. This includes packaging, communication, and presentation on the shelf.
Economic growth in Africa and intra-African trade are on a fast track, spurred by an alignment of critical factors and initiatives never seen before.
One factor is pure demographics. Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. The continent’s population is expected to double to 2.5 billion by 2050, adding 800 million people to the workforce, according to a recent McKinsey study. Africa is also the fastest-urbanising place on earth, with more than 500 million people expected to leave the countryside for its cities in the next 20 years.
Ready to Elevate Your Business?
Take the next step towards success with UAB Traders Africa. Contact us today to explore how our services can benefit your business.